A question we sometimes hear from clients is how WordPress helps SEO.
By itself, WordPress, or any other tool, won’t do much to increase your rankings. But with a little effort, converting your website to WordPress might be one of the best moves can make for your business.
Here’s 3 reasons why we think it’ll help you boost your search engine rankings, and ultimately conversions:
- It’s a blast to create new content. If you take even a minute to think of some new content for your site, WordPress makes it easy to make sure that materializes into a new page or blog post. The biggest factor to SEO is fresh new content, so having an environment which nurtures content creation is a must.
- There are great SEO plugins. Well-known plugins like Yoast’s WordPress SEO plugin have been developed for years and are constantly updated to keep up with SEO best practices. You can scan each post and page on your site and get a full SEO report from within the WordPress editor, allowing you to stay on top of your game and write quality content.There are also plugins that integrate with your Google Analytics and and Google Webmaster Tools accounts, allowing you to track and analyze your web traffic without writing a single line of code
- It’s optimized out-of-the-box. WordPress has a ton of features and markup that would take a lot of work on a plain HTML or PHP site – things like commenting, pagination, feeds, and more. Markup like this helps to tell Google what’s what on your website, which in turn makes it easier for Google to index.